You’ll probably have heard of ‘Omni-Channel - it's been a bit of a buzzword to date but it truly is the new world of customer experience. But, what we’ve found is that there is some confusion about the difference between Multi-Channel and Omni-Channel.
Does your business take pride in delivering the best customer-centric experience? Are you operating in a competitive sector where customer experience is the new battlefield? If so, then you need to know the difference between ‘Omni’ and ‘Multi’.
Anytime, anywhere, any device engagement is what’s in demand today and businesses which ignore these changing consumer preferences will ultimately be killing sales and satisfaction.