We all recognise that customer engagement is the current and future battle field. It’s where brands will compete for customers’ time, spend and good reviews to propel them towards their financial goals and performance targets.
But there are so many channels now that it can sometimes feel as if you need an army the size of Napoleon’s to be able to cope with all this interaction. Well, stop right there because there’s an easier way to claim victory.
Sounds too unreal? Well the tech is here already and there’s every likelihood that at some time you’ll have used one already – perhaps without realising.